He holds a degree in Communication and Culture from Universidad Autónoma de la Ciudad de México. He specializes in digital communication and online community management, with a career focused on designing and implementing content strategies aligned with institutional objectives.

He has experience in digital listening and brand reputation analysis, preparing executive reports, and providing strategic support for decision-making.

Throughout his career, he has planned, created, and supervised content for social media, websites, and digital campaigns, combining writing, storytelling, visual communication, and metrics analysis to strengthen brand presence and audience relationships.

He has worked as a social media analyst and community manager at information agencies.