He holds a degree in Journalism. He has pursued studies at Tecnológico de Monterrey, Instituto Tecnológico Autónomo de México, Universidad Panamericana, and UNAM through seminars, conferences, and diploma programs in digital communication and communication campaigns. He founded the news portal Siete24 and the political communication consultancy Algoritmo Media.

He led the media agencies Comunicación y Estrategia del Sector Privado and Gecox Comunicación. He has developed several digital news platforms and has participated in the Political Communication Summit, held in different parts of the world and recognized as a leading forum for strategic communication analysis.

He has worked with civil society groups on the design and implementation of communication strategies supporting social agendas related to human rights.